Marketing Consultancy · Amsterdam

Strategy that
crosses
every border.

VALUE Y is a cross-cultural marketing consultancy led by Dain Yoon — blending Korean market expertise with European brand sensibility to build performance strategies that actually convert.

View Services Get in Touch
2×
Order volume doubled via EU rebranding strategy
"Performance Beyond Target"
54%
Social engagement growth in 6 weeks
3
Countries in EU strategy tours
5+
Years in marketing & sales strategy
About VALUE Y
Local shops · Growing brands · Global corporations — all welcome

Your brand deserves
strategy that works
at every scale.

I'm Dain Yoon — a marketer and strategist who believes great results aren't reserved for big budgets. Whether you're a local Amsterdam café looking to grow your community, or an established brand ready to enter new markets, VALUE Y brings the same level of precision, creativity, and commitment to every project.

With hands-on experience at Korean beauty corporations (PURITO, INFIX) and freelance work across Amsterdam's creative scene, I bring something rare: the ability to understand your brand's culture, speak your audience's language, and build strategies that genuinely connect — wherever your market is.

🏪 Local Businesses 🚀 Growing Brands 🏢 Corporations 🌏 Cross-Cultural 🇰🇷 Korean Market 🇳🇱 Netherlands
A🔥
Attitude
Challenge-driven and growth-minded. I bring energy and commitment to every brand, regardless of size or stage.
E⚡
Execution
Strategy without action is just a document. I follow through — from planning to launch to results.
R📡
Resonance
Marketing that truly lands. I craft messages that connect with real people across cultures and contexts.
C✦
Creativity
From campaign concepts to visual design, I bring fresh ideas that make your brand stand out in any market.
C🤝
Communication
Clear, direct, and culturally aware. Fluent in English and Korean — no barriers between your brand and its audience.
What I Do

Full-spectrum marketing
built for growth

From strategy to execution — every service is designed to move the needle.

01
Social Media Strategy
Full content and channel strategy for Instagram, LinkedIn, and beyond — built around your audience and goals.
  • Content calendar & theme planning
  • Instagram account audit & optimization
  • Engagement & growth strategy
  • Caption writing & creative direction
  • Influencer marketing strategy
  • Platform analytics & reporting
02
Meta Ads & Paid Performance
Targeted ad campaigns on Facebook and Instagram, optimized for conversion at every stage of the funnel.
  • Campaign setup & audience targeting
  • Creative strategy & ad copy
  • A/B testing & optimization
  • Budget management & ROI tracking
  • Seasonal campaigns (Black Friday etc.)
  • Performance reporting & insights
03
Brand Strategy & Positioning
Repositioning, rebranding, and go-to-market strategies that make your brand memorable and market-ready.
  • Brand identity & messaging framework
  • EU / cross-cultural market entry
  • Competitive analysis & positioning
  • Target audience profiling
  • Brand voice & tone guidelines
04
E-Commerce & Channel Optimization
Sales funnel and product listing optimization across platforms including Amazon, Naver, and Shopify.
  • Product listing & SEO optimization
  • Amazon US/UK channel management
  • Sales conversion strategy
  • Review management strategy
  • Multi-platform campaign execution
05
Creative Design Production
Visually polished marketing materials and brand assets that communicate with clarity and style.
  • Company brochure design
  • Product catalogues
  • Social media visual templates
  • PR campaign creatives
  • Brand emblem & graphic assets
  • Magazine / print ad concepts
06
PR & Media Strategy
Build brand visibility through strategic press, media placements, and awareness-driving campaigns.
  • PR campaign conceptualization
  • Google & Naver PR rollout
  • Magazine & editorial placement
  • Event & pop-up marketing support
  • UGC & community campaign design
Experience & Value

Proven results,
real-world tested

Sep 2022 — Jan 2024
Marketing Associate Manager
HINATURE / PURITO Global
Led EU rebranding strategy across Italy, Hungary & Netherlands — scaling order quantities from 1M to 2M units. Managed PURITO's Instagram (182K followers), Amazon US/UK channels, Meta Ads, and Allure Korea PR campaigns. Awarded 3rd in in-house NPD innovation contest.
Apr — Sep 2022
Ecommerce Associate Manager
INFIX
Managed Celligram & Maison Margiela sales on Korea's major e-commerce platforms (Naver, Kakao, Coupang). Launched HAUTHAUS coffee brand end-to-end — branding, logistics, and social media from scratch.
Freelance — Present
Marketing Consultant
Independent / VALUE Y
Cheesecake Project Amsterdam (54% engagement uplift in 6 weeks) · TUBBLE Dutch lifestyle brand social strategy & repositioning · TAB Vitamins (Turkey) — Dutch market entry strategy & marketing services for a food supplement brand expanding into the Netherlands.
Present
BBA International Business + Programme Committee Chair
Hogeschool van Amsterdam (AMSIB)
International Business with focus on cross-cultural strategy. Serving as Chair of the Programme Committee (Opleidingscommissie).

Why clients choose VALUE Y

🌏
Cross-cultural marketing intelligence
Navigate Korean and European markets with a consultant who has worked inside both — no assumptions, just experience.
📈
Results you can measure
Every strategy comes with KPIs. From 54% engagement growth to 2× order volumes — the work speaks for itself.
🤝
Strategy + execution together
Unlike agencies that hand you a deck and leave, VALUE Y works alongside you — from plan to publish.
💡
Brands of all sizes welcome
From Amsterdam boutiques to Korean beauty corporations — the approach scales to your stage and budget.
🗣️
Fluent in English, Korean & business
No language barriers, no cultural blind spots — just clear communication and sharp strategy.
Investment

Transparent pricing
for every stage

All packages are starting points. Final pricing is tailored after a free discovery call.

Starter
Spark
Best for small businesses & brand launches
€350
per project / month
  • Social media audit (1 platform)
  • 1-month content calendar
  • Instagram feed overview & visual direction
  • Basic competitor analysis
  • 1 strategy call (60 min)
  • Email support
Get Started
Most Popular
Growth
Momentum
Best for growing brands ready to scale
€850
per month (3-month min.)
  • Full social media strategy (2 platforms)
  • Meta Ads setup + 1 campaign
  • Monthly content calendar
  • Brand positioning review
  • Performance report & insights
  • 2 strategy calls / month
  • WhatsApp support
Get Started
Full-Service
Elevate
Best for brands expanding into new markets
Custom
scope-based — let's talk
  • Multi-channel strategy (3+ platforms)
  • Full Meta Ads management
  • Brand strategy & repositioning
  • Creative asset production
  • PR campaign development
  • E-commerce channel optimization
  • Weekly calls + priority support
Book Discovery Call

One-off projects (brochures, catalogues, audits) are quoted individually. First discovery call is always free. 🌿

Let's Connect

Ready to grow
together?

Tell me about your brand and goals. I'll get back within 48 hours.

📧
Email
metdaina@gmail.com
📱
Phone / WhatsApp
+31 6 2721 8199
💼
LinkedIn
linkedin.com/in/dainyoon
📍
Location
Amsterdam, Netherlands
Available remote worldwide
Languages
🇺🇸 English — Native / Fluent
🇰🇷 Korean — Native / Fluent
🇳🇱 Dutch — Basic (growing!)
🇮🇹 Italian / 🇪🇸 Spanish — Learning
How to reach out

Send an email directly to metdaina@gmail.com with the following details:

1
Your Name
Your full name
2
Company / Brand
Your brand or business name
3
Service Interest
e.g. Social Media Strategy, Meta Ads, Brand Strategy...
4
Tell me about your project
Your goals, challenges, and what you're looking for
Send me an email →

I'll get back to you within 48 hours 🌿