Dutch Market · Cross-Cultural Marketing · Amsterdam

Marketing that
understands people
before markets.

VALUE Y is a cross-cultural marketing consultancy led by Dain Yoon — helping international brands win in the Dutch market with strategy rooted in real human insight, cultural fluency and emotional sensitivity. Korean market expertise meets Dutch and European brand sensibility to build campaigns people feel, and results you can measure.

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01Human insight02Cultural depth03Emotional resonance
2×
Order volume doubled via EU rebranding strategy
"Performance Beyond Target"
54%
Social engagement growth in 6 weeks
3
Countries in EU strategy tours
5+
Years in marketing & sales strategy

People don’t remember what a brand said.
They remember how it made them feel — in their own language, in their own culture.

The VALUE Y approach
About VALUE Y
Local shops · Growing brands · Global corporations — all welcome

Strategy that starts
with how people feel
— in every culture.

I'm Dain Yoon — a marketer and strategist who believes great results aren't reserved for big budgets. Whether you're a local Amsterdam café looking to grow your community, or an established brand ready to enter new markets, VALUE Y brings the same level of precision, creativity, and commitment to every project.

With hands-on experience at Korean beauty corporations (PURITO, INFIX) and freelance work across Amsterdam's creative scene, I bring something rare: the ability to understand your brand's culture, speak your audience's language, and build strategies that genuinely connect — wherever your market is.

Local Businesses Growing Brands Corporations Cross-Cultural Korean Market Dutch Market
A
Attitude
Challenge-driven and growth-minded. I bring energy and commitment to every brand, regardless of size or stage.
E
Execution
Strategy without action is just a document. I follow through — from planning to launch to results.
R
Resonance
Marketing that truly lands. I craft messages that connect with real people across cultures and contexts.
C✦
Creativity
From campaign concepts to visual design, I bring fresh ideas that make your brand stand out in any market.
C
Communication
Clear, direct, and culturally aware. Fluent in English and Korean — no barriers between your brand and its audience.
What I Do

Full-spectrum marketing
built for growth

From strategy to execution — every service is designed to move the needle.

01
Social Media Strategy
Full content and channel strategy for Instagram, LinkedIn, and beyond — built around your audience and goals.
  • Content calendar & theme planning
  • Instagram account audit & optimization
  • Engagement & growth strategy
  • Caption writing & creative direction
  • Influencer marketing strategy
  • Platform analytics & reporting
02
Meta Ads & Paid Performance
Targeted ad campaigns on Facebook and Instagram, optimized for conversion at every stage of the funnel.
  • Campaign setup & audience targeting
  • Creative strategy & ad copy
  • A/B testing & optimization
  • Budget management & ROI tracking
  • Seasonal campaigns (Black Friday etc.)
  • Performance reporting & insights
03
Brand Strategy & Positioning
Repositioning, rebranding, and go-to-market strategies that make your brand memorable and market-ready.
  • Brand identity & messaging framework
  • Dutch & EU market entry
  • Competitive analysis & positioning
  • Target audience profiling
  • Brand voice & tone guidelines
04
E-Commerce & Channel Optimization
Sales funnel and product listing optimization across platforms including Amazon, Naver, and Shopify.
  • Product listing & SEO optimization
  • Amazon US/UK channel management
  • Sales conversion strategy
  • Review management strategy
  • Multi-platform campaign execution
05
Creative Design Production
Visually polished marketing materials and brand assets that communicate with clarity and style.
  • Company brochure design
  • Product catalogues
  • Social media visual templates
  • PR campaign creatives
  • Brand emblem & graphic assets
  • Magazine / print ad concepts
06
PR & Media Strategy
Build brand visibility through strategic press, media placements, and awareness-driving campaigns.
  • PR campaign conceptualization
  • Google & Naver PR rollout
  • Magazine & editorial placement
  • Event & pop-up marketing support
  • UGC & community campaign design
Now in the Dutch market

What I'm building
right now

Ongoing partnership
TAB Vitamins
growing in the Netherlands

As TAB Vitamins’ marketing partner, I help a food supplement brand connect with Dutch consumers — content that feels local, claims that stay compliant, and real-life moments that build trust in the community.

Services delivered
  • Social media & content
  • Meta ads & funnel strategy
  • EU-compliant health claims
  • Influencer & brand partnerships
  • Events & activations
  • Performance reporting & insights
Build this for your brand
Experience & Value

Proven results,
real-world tested

Sep 2022 — Jan 2024
Marketing Associate Manager
HINATURE / PURITO Global
Led EU rebranding strategy across Italy, Hungary & Netherlands — scaling order quantities from 1M to 2M units. Managed PURITO's Instagram (182K followers), Amazon US/UK channels, Meta Ads, and Allure Korea PR campaigns. Awarded 3rd in in-house NPD innovation contest.
Apr — Sep 2022
Ecommerce Associate Manager
INFIX
Managed Celligram & Maison Margiela sales on Korea's major e-commerce platforms (Naver, Kakao, Coupang). Launched HAUTHAUS coffee brand end-to-end — branding, logistics, and social media from scratch.
Freelance — Present
Marketing Consultant
Independent / VALUE Y
Cheesecake Project Amsterdam (54% engagement uplift in 6 weeks) · TUBBLE Dutch lifestyle brand social strategy & repositioning · TAB Vitamins — ongoing marketing partner for a food supplement brand growing in the Netherlands: Dutch-first social content, Meta ads, influencer marketing, EU-compliant claims and event activations.
Present
BBA International Business + Programme Committee Chair
Hogeschool van Amsterdam (AMSIB)
International Business with focus on cross-cultural strategy. Serving as Chair of the Programme Committee (Opleidingscommissie).

Why clients choose VALUE Y

01
Human insight with cultural & emotional sensitivity
Based in Amsterdam and working inside the Dutch market every day, and having worked inside Korean corporations, I bring real insider knowledge — hands-on experience in both Korean and European markets means I understand not just the strategy, but the culture, the consumer, and the context behind every decision.
02
Results you can measure
Every strategy comes with KPIs. From 54% engagement growth to 2× order volumes — the work speaks for itself.
03
Strategy + execution together
Unlike agencies that hand you a deck and leave, VALUE Y works alongside you — from plan to publish.
04
Brands of all sizes welcome
From Amsterdam boutiques to Korean beauty corporations — the approach scales to your stage and budget.
05
Building trust through clear communication, zero barriers
Professional business etiquette, cultural sensitivity, and direct communication. Every conversation moves things forward.
Investment

Transparent pricing
for every stage

All packages are starting points. Final pricing is tailored after a free discovery call.

Starter
Spark
Brand & audience insight sprint for launches and repositioning
€2,000
per project
  • Cultural & emotional audience insight report
  • Brand positioning direction
  • Social media audit (1 platform)
  • 1-month content calendar
  • Competitor analysis
  • 2 strategy calls (60 min)
  • Email support
Get Started
Most Popular
Growth
Momentum
Your ongoing marketing partner for growth in the Dutch market
€3,000
per month (3-month min.) · ad spend excluded
  • Dutch-first bilingual content strategy (NL / EN) across 2–3 channels
  • Monthly content production — reels, carousels & stories
  • Meta Ads management & funnel optimisation
  • EU-compliant copywriting & claims review
  • Influencer & brand partnership management
  • Monthly performance report with insights & next steps
  • Bi-weekly strategy calls + priority WhatsApp support
Get Started
Full-Service
Elevate
Best for brands expanding into new markets
Custom
scope-based — let's talk
  • Everything in Momentum, plus:
  • Dutch / EU market entry & go-to-market strategy
  • Brand strategy & repositioning
  • Events, pop-ups & activations
  • PR campaign development
  • Creative asset production
  • E-commerce channel optimisation
  • Weekly calls + dedicated priority support
Book Discovery Call

Additional one-off projects (brochures, catalogues) are quoted individually. First discovery call is always free.

Let's Connect

Ready to grow
together?

Tell me about your brand and goals. I'll get back within 48 hours.

Email
metdaina@gmail.com
Phone / WhatsApp
+31 6 2721 8199
LinkedIn
linkedin.com/in/dainyoon
Location
Amsterdam, Netherlands
Available remote worldwide
Languages
English — Native / Fluent
Korean — Native / Fluent
Dutch — Basic, actively learning
Italian / Spanish — Learning
How to reach out

Send an email directly to metdaina@gmail.com with the following details:

1
Your Name
Your full name
2
Company / Brand
Your brand or business name
3
Service Interest
e.g. Social Media Strategy, Meta Ads, Brand Strategy...
4
Tell me about your project
Your goals, challenges, and what you're looking for
Send me an email →

I'll get back to you within 48 hours